Style Guide Berkeley Law-Books Download

Style Guide Berkeley Law

2020 | 8 views | 48 Pages | 5.54 MB

6 Positive Reproduction 2-Color Logos Berkeley Law Blue and Berkeley Law Gray 1-Color Logos Black and 68% screen of black Line Art Logos Black 2-Color Reproduction



Table of Contents
The Berkeley Law Identity 1
Berkeley Law Logos 2
Affiliate Logos 3
University of California Berkeley Seal 4
Graphic Identity Colors 5
Positive Reverse Reproduction 6 7
Acceptable Background Colors Images 8 10
Seal Positive and Reverse Reproduction 11 12
Clear Space 13
Minimum Size 14
Design Control 15
Acceptable Patterns 16
Berkeley Law Stationery System Offset Printing 17
Stationery for Offset Printing Berkeley Law 18 25
Stationery for Offset Printing Berkeley Law Boalt Hall 26 28
Stationery for Offset Printing Berkeley Law Affiliate 29 32
Berkeley Law Stationery System Electronic Templates 33
Letterheads 34 37
Envelope 38
Mailing Label 39
Fax Cover Sheet 40
PowerPoint Presentation 41
Merchandise 42
Merchandise 43 45
The Berkeley Law Identity
The Berkeley Law identity is an integrated system of logos
and stationery components that serve the school and its
affiliates This style guide documents design and graphic
standards for three variations on the identity Berkeley Law
Berkeley Law Boalt Hall Berkeley Law Affiliate
Berkeley Law Logos
Berkeley Law Logo
This is the primary expression of the
school s identity
Berkeley Law Boalt Hall Logo
This variation on the Berkeley
Law logo is used primarily for
communication with alumni
Berkeley Law Berkeley Law Affiliate Logo
Primary Logo
A custom logo is available to each of
the school s affiliates These custom
logos juxtapose the Berkeley Law
logo with the name of a single center
institute or clinic
Please note that the Berkeley Law
logos are customized wordmarks and
final pieces of artwork They should
never be typeset nor inserted in copy
Berkeley Law
Boalt Hall Logo
Berkeley Law
Affiliate Logo
Center for Law Energy
the Environment
Affiliate Logos
A custom logo with the Berkeley Law
identity is provided for each of the
centers and clinics
Primary Logo
These custom logos exist as final
Rule pieces of logo artwork and should
Center for Law Energy
not be typeset
Affiliate Name
the Environment Note Although only the 2 color
version of the custom logos are shown
here each exists as final artwork in the
following color formats
2 color PMS
2 color CMYK
1 color Grayscale
All black line art
All white reversed line art
Affiliate Symbol
The University of California Berkeley
seal may be replaced with an affiliate
symbol at each affiliate s discretion See
pages 30 32 for examples
Chief Justice Earl Warren Human Rights Center
Institute on Law
and Social Policy
California Constitution Center Berkeley Institute for
Jewish Law and Israel
Center on Reproductive
Rights and Justice
Korea Law Center
University of California Berkeley Seal
University of California Berkeley Seal
The University of California Berkeley
seal may be used on any communication
materials produced by the school or its
affiliates The seal may NOT be modified
in any way
The seal may be used in conjunction
with the primary logo as shown on the
folder on page 25
University of California Berkeley
Berkeley Law Graphic Identity Colors
Primary Color Palette Our graphic identity primary color
palette Berkeley Law Blue Berkeley
Law Gray black and white was
selected to give us a strong visual tie to
the university
The secondary color Berkeley Law
Light Gray was selected to support the
identity system
Berkeley Law Blue Berkeley Law Cool Gray
PMS PANTONE 2945 Uncoated PMS PANTONE Cool Gray 11
The Berkeley Law colors are based
CMYK 100C 60M 0Y 15K CMYK 0C 2M 0Y 68K
RGB 113R 112G 115B on the PANTONE Color Standard
RGB 0R 89G 157B
Web HEX 717073 specified below For matching refer
Web HEX 00599d
printers and other suppliers to the
current editions of PANTONE Color
Publications It is strongly recommended
that drawdowns be requested with
each print job to ensure that the
identity PMS colors are accurate
Always make sure to match Berkeley
Law Blue to a PANTONE 2945
White Black UNCOATED chip PANTONE 2945
CMYK 0C 0M 0Y 0K CMYK 0C 0M 0Y 100K Coated is a much brighter color and is
RGB 255R 255G 255B RGB 0R 0G 0B
not the correct expression of Berkeley
Web HEX FFFFFF Web HEX 000000
Berkeley Law Light Gray
PANTONE Cool Gray 3 may be
replaced with 15 PANTONE Cool
Secondary Colors Additional Colors Gray 11 when necessary
Since differences in substrate and
process can affect color the CMYK
equivalents provided at left are
guidelines only and should not be
considered to provide an exact match
Note Colors shown throughout this
Berkeley Law Light Gray Berkeley Law Light Blue manual are for demonstration purposes
PMS PANTONE Cool Gray 3 PMS PANTONE 646 only For accurate color standards
CMYK 22C 18M 18Y 10K CMYK 60C 38M 16Y 0K refer to the current edition of the
RGB 197R 197G 197B RGB 110R 145G 177B
PANTONE Color Formula Guide
Web HEX dcddde Web HEX 6e8db1
Berkeley Law Gold Berkeley Law Warm Gray Berkeley Law Red
PMS PANTONE 7406 PMS PANTONE 411 PMS PANTONE 187
CMYK 5C 28M 97Y 0K CMYK 52C 49M 48Y 13K CMYK 25C 78M 56Y 8K
RGB 243R 185G 39B RGB 122R 114G 112B RGB 178R 83G 91B
Web HEX f3b927 Web HEX 7a7270 Web HEX b2535b
Positive Reproduction
2 Color Logos 2 Color Reproduction
Berkeley Law Blue and Berkeley Law Gray Positive reproduction of the Berkeley
Law logos in two colors with
Berkeley in Berkeley Law Blue and
University of California University of
California Boalt Hall or University of
California affiliate name in Berkeley
Law Gray is the preferred expression
Center for Law Energy of our graphic identity
the Environment
1 Color and Line Art Reproduction
The Berkeley Law logos may also be
reproduced in black and a 68 screen of
1 Color Logos black and in all black However the use of
Black and 68 screen of black these alternatives should be limited
Note Please see page 8 for
recommended background colors
on which to use the positive
expressions of the Berkeley Law
Center for Law Energy graphic identity elements
the Environment
Line Art Logos
Center for Law Energy
the Environment
Reverse Reproduction
Reverse Line Art Reproduction
Line Art Logo
All of our logos may be reversed out
of black Do not use Berkeley Law Blue
against black background
Note See pages 9 10 for
recommended use with background
colors and images
Line Art Berkeley Law Boalt Hall Logo
Line Art Berkeley Law Affiliate Logo
Center for Law Energy
the Environment
Background Color Positive Reproduction
Positive Reproduction Recommended Background Color The preferred background colors for
White positive reproductions of the Berkeley
Law logos are white and Berkeley Law
Light Gray
As a general rule the background color
should never compromise the readability
Center for Law Energy or integrity of the Berkeley Law Berkeley
the Environment Law Boalt Hall or Affiliate graphic
identity marks nor should the value of
the background color compete with the
graphic identity colors
Center for Law Energy
the Environment
Center for Law Energy
the Environment
Positive Reproduction Recommended Background Color
Berkeley Law Light Gray PANTONE Cool Gray 3 or 15 PANTONE Cool Gray 11
Center for Law Energy
the Environment
Center for Law Energy
the Environment
Center for Law Energy
the Environment
Background Color Reverse Reproduction
Reverse Reproduction Recommended Background Color In addition to black see page 7 the
Berkeley Law Blue preferred background color for reverse
reproductions of the Berkeley Law logos
is Berkeley Law Blue But the logo may
also be reversed out of other dark colors
As a general rule the background color
Center for Law Energy
the Environment or image should never compromise the
readability or integrity of the Berkeley
Law identity mark nor should the value
of the background compete with the
graphic identity colors
Reverse Reproduction Recommended Background Color
Center for Law Energy
the Environment
Background Color Reverse Reproduction
To the left is an example of how to apply
reverse reproduction of Berkeley Law
logos to a background image
As a general rule the background color
or image should never compromise the
readability or integrity of the Berkeley
Law identity mark nor should the value
of the background compete with the
graphic identity colors
Seal Positive Reproduction
1 Color Seal 1 Color Seal 1 Color Seal 1 Color and Line Art Reproduction
PANTONE Cool Gray 11 PANTONE Cool Gray 11 PANTONE Cool Gray 11
The University of California Berkeley seal
100 15 7 may be reproduced in PANTONE Cool
Gray 11 or black Only 100 15 or 7
of Cool Gray 11 may be used given the
application
A 20 screen of PANTONE Cool Gray
11 is used to reproduce the seal on
various stationery items see page 19
The reproduction of 7 PANTONE
Cool Gray 11 is for large scale prints
such as part of a background See on
Berkeley Law folder page 25
1 Color Seal 1 Color Seal 1 Color Seal
Black Black Black
When PMS Cool Gray 11 is not
68 10 5 available a screen of black may be used
as a replacement The corresponding
percentage of black is underneath each
PANTONE color
Note See page 12 for recommended
background colors and guidelines for the
University of California Berkeley seal
Line Art Seal
Seal Reverse Reproduction
Reverse Reproduction Recommended Background Color The preferred background colors for
Berkeley Law Blue reverse reproductions of the University of
California Berkeley seal are Berkeley Law
Blue black and PANTONE Cool Gray
11 When using a background color use
only line art white
As a general rule the background color
should never compromise the readability
or integrity of the Berkeley Law identity
mark nor should the value of the
background color compete with the
graphic identity colors
Reverse Reproduction Recommended Background Color
Reverse Reproduction Recommended Background Color
Berkeley Law Gray
Clear Space
A minimum clear space must surround
all versions of the Berkeley Law logo
No other design elements may be
positioned within this space including
typography photography or illustration
More clear space is always preferred
The minimum clear space is based on
the cap height of the upper case B
expressed as x and is measured from
the top right left and bottom edges of
A minimum clear space must surround
all versions of the University of
California Berkeley seal No other
design elements may be positioned
within this space including typography
x photography or illustration More clear
space is always preferred
The minimum clear space is based on
the distance between the edge of the
x x seal to top of the star or x
Center for Law Energy
the Environment


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