From Print To Ebooks From Print To Ebooks A Hybrid -Books Download

FROM PRINT TO EBOOKS FROM PRINT TO EBOOKS A HYBRID

2020 | 13 views | 148 Pages | 4.63 MB

case with Wikipedia, where visitors to the website can compile their own collection of Wikipedia articles and export this compilation to an EPUB or PDF document using the Book Creator tool. The possibilities for change can go beyond the rethinking of existing publish-ing formats, eventually even redefining what a book actually is.



FROM PRINT
PUBLISHING
AUTHORS DPT Collective consisting of Marc de Bruijn Liz Castro Florian Cramer Joost
Kircz Silvio Lorusso Michael Murtaugh Pia Pol Miriam Rasch and Margreet Riphagen
EDITORS Florian Cramer Joe Monk Miriam Rasch and Amy Wu IMAGES Medamo and Kimmy
Spreeuwenberg PRINT DESIGN Medamo and Kimmy Spreeuwenberg EPUB DESIGN Andre Castro
COVER DESIGN Medamo and Kimmy Spreeuwenberg PRINTER Drukkerij Printvisie B V Rotterdam
PUBLISHER Institute of Network Cultures Amsterdam SUPPORTED BY SIA National Regieorgaan
Praktijkgericht Onderzoek AN EPUB AND PDF EDITION OF THIS PUBLICATION ARE FREELY DOWNLOADABLE
FROM http networkcultures org publications ORDER A COPY OF THIS BOOK BY EMAIL books
networkcultures org CONTACT Institute of Network Cultures Hogeschool van Amsterdam
Rhijnspoorplein 1 1091 GC Amsterdam The Netherlands http www networkcultures org
books networkcultures org t 31 0 20 595 18 65
This publication is licensed under Creative Commons Attribution NonCommercial ShareAlike 4 0 Unported CC
BY NC SA 4 0 To view a copy of this license visit http creativecommons org licenses by nc sa 4 0
For background material blog posts videos and the software created within this Digital Publishing Toolkit
project please visit http networkcultures org digitalpublishing
Throughout the book the following symbol will appear pointing to blog posts relevant to the discussed topic
Underscored words are explained in the Glossary
Amsterdam 2015
ISBN 978 90 822345 3 4 print
ISBN 978 90 822345 4 1 EPUB
FROM PRINT
PUBLISHING
01 INTRODUCTION 004
Industry promises versus reality 006
What this Toolkit provides 007
Whom is this Toolkit written for 007
How to use this Toolkit 008
Who worked on this Toolkit 009
02 THE BASICS 012
Layout and structure of a text 013
What is an electronic text 017
Possibilities offered by electronic 016
publishing
03 GENRES OF PUBLICATION 018
Five genres 019
Three levels of electronic publishing 023
04 TECHNOLOGIES FOR
ELECTRONIC READING 028
Reader hardware 029
Reader software 033
File formats 036
05 DISTRIBUTION PLATFORMS 040
Ebook stores 041
Online reading platforms 042
Print on demand POD 048
Pirate platforms 050
Artist and designer run projects 052
06 GUIDE HOW TO MAKE
A SIMPLE EPUB 054
Do it yourself EPUB from scratch 055
Do it yourself EPUB using InDesign 062
Do it yourself EPUB using Pandoc 001
Using Calibre and custom plug ins 001
07 TOWARDS A HYBRID WORKFLOW
BASED ON MARKDOWN 088
Electronic publishing workflows 089
Database publishing 101
08 GUIDE HYBRID PUBLISHING
FOR EACH GENRE 102
General considerations 103
Research publication 104
Art design catalogue 109
Artists and designers book 111
Art design periodical 115
09 FUTUROLOGY 118
Technology 119
Reading and book culture 121
The future of publishing culture 122
10 SOFTWARE CATALOGUE 124
11 GLOSSARY 128
ybrid print and electronic
publishing requires new work
methods and workflows
Low budget small edition
visually oriented publications
that are designed in house
will require more significant
changes in work methods than
big budget publications for
which the ebook design can
be outsourced
I nteractive multimedia is still
difficult to realize in books Yet
there are new opportunities for
entirely new publication formats
such as books with customized
content and micro books
his Toolkit focuses on low
budget hybrid print and
electronic books designed in
house using standard software
and Open Source tools
You must change your life borrowing from the philosopher Peter Sloterdijk
this could be the summary of our message to art oriented and design oriented
publishers writers editors and designers who are currently transitioning from
traditional book making to electronic publishing or more typically hybrid
publishing of print and electronic formats Hybrid publishing will sooner or
later confront them with the need to re think traditional publication formats
editorial and production workflows and distribution The changes required
may well be greater and more extensive than initially expected
Change will be minor for scientific publishers and large publishers
Having said that there are exceptions Workflow changes can be also minor
for publishers who already do all their editorial work in highly structured digital
document formats such as XML or databases but this is typically only the case
in scientific and technology oriented publishing Changes may also be minor
for larger publishers who can afford outsourcing Generating an electronic
digital publication in parallel to a printed publication is then simply a matter of
paying an external service provider such as a document engineering company
or a media design agency to turn a Microsoft Word or Adobe InDesign file into
an ebook This process can be quick if the book is visually simple such as a
novel or a textbook with few illustrations and economically worthwhile if
many ebooks will be sold
Change will be major for small arts oriented publishers
Since this Toolkit consisting of this manual and an online software kit1 is
meant for publishers who publish visually oriented books in mostly smaller
print runs we propose here an alternative to the process mentioned above
Neither a complex internal IT infrastructure nor costly outsourcing will be
viable solutions for these types of publishers Unfortunately there is no magic
software button that will turn a print book design into an electronic publication
just like that Since the two media are so different each with its own specific
editorial and visual design needs such a button is unlikely to materialize in
the future either Hybrid publishing will ultimately require changes in the way
the editorial work is done The good news is that such change is possible This
Toolkit includes instructions on how to deal with the many issues that arise
when making the transition from traditional to hybrid or electronic publishing
1 Digital Publishing Toolkit http networkcultures org digitalpublishing toolkit
For art and design publishers the challenge of going electronic with their
publications is greater than that faced by other fields of publishing for a
number of reasons
V isually oriented publications are still more difficult to realize tech
nically in the electronic medium particularly when designing for a
multitude of different reading devices and ebook platforms
Small publishers are under a great deal of pressure to keep project
costs low often due to smaller budgets However the need to pub
lish in multiple forms print and electronic will inevitably increase
costs unless one does as much work as possible in a way that is not
dependent on the medium
In order to make the investment in an electronic publication dura
ble electronic publications must be sustainable they should not
require constant investment in technical maintenance and version
INDUSTRY PROMISES VS REALITY
There is a stark contrast between the fanciful promises of the computer
industry and the often harsh reality of the new digital medium On one hand
publishers editors designers and artists tend to overestimate the interactiv
ity and multimedia possibilities of electronic publishing These extra possi
bilities do exist but in most cases bring with them higher development costs
and remain specific to one particular technical platform
On the other hand publishers tend to underestimate how even technically
simple and seemingly trivial types of electronic publications can in fact lead to
a re thinking of established publishing practices and formats When traditional
publishing formats are replaced by electronic or hybrid formats there is a real
possibility for transformation Once the book becomes electronic or hybrid
the permanence immutability and stability typical of physical books is likely to
mutate into dynamic modular and participative forms Such publications can
greatly benefit from the networked environment in which ebooks exist
Various types of electronic publications may be subject to different kinds
of change Still the change will always radical An exhibition catalog for
instance can be split up into interrelated micro monographs which readers
can download and read as individual ebooks An ebook can be assembled
from a variety of sources selected by individual readers as is currently the
case with Wikipedia where visitors to the website can compile their own
collection of Wikipedia articles and export this compilation to an EPUB or PDF
document using the Book Creator tool
The possibilities for change can go beyond the rethinking of existing publish
ing formats eventually even redefining what a book actually is
WHAT THIS TOOLKIT PROVIDES
Going electronic or going hybrid requires changing the way you work
during the publishing process from delivered manuscript to final publication
The software tools currently in use from word processors such as Microsoft
Word to desktop publishing DTP suites such as Adobe InDesign were creat
ed for the world of analog print and desktop publishing Although it is entirely
possible to create electronic publications from Microsoft Word documents
Converting a Docx directly to EPUB using Calibre or InDesign documents
Notes on EPUB Development in Adobe InDesign CS6 which are likely to be
the standard format used in existing publishing workflows in most cases this
will be a painful slow inefficient and expensive process This Toolkit focus
es instead on do it yourself DIY technical alternatives Firstly because the
Toolkit is primarily aimed at publishers who in most cases cannot afford to
outsource ebook design to external service providers secondly because it is
aimed at those who wish to keep the design process in their own hands
This Toolkit focuses particularly but not exclusively on EPUB3 as an electronic
publication format and on Markdown as a word processing format because
of the specific needs of small edition publishers in the field of art and design
low costs ease of use sustainability and platform independence The recom
mendations stem from our practical experience in collaborating on electronic
publication projects with four Dutch art design and research publishers BIS
Publishers Valiz nai010 Publishers and the Institute of Network Cultures
WHO IS THIS TOOLKIT WRITTEN FOR
You may be a publisher a designer or someone who is just starting out with
making books You probably identify with or work in the arts You may be
hoping to find answers gain knowledge pick up some tips and consult var
ious resources This Toolkit intends to provide all of that The overall focus is
on pragmatic solutions for publishers within the sector of art and culture No
prior knowledge of creating an ebook is required Having said that a famil
iarity with various computer software applications is certainly helpful as is
the willingness to learn and an inquisitive curiosity to look beyond this guide
for specific answers This publication is not meant as a complete tutorial
on how to create an electronic publication rather it intends to provide the
reader with basic guidance on how to make a first attempt at creating such a
publication
As we said at the beginning of this introduction you must change your life
therefore you may experience something of a culture shock as you read
through this document If electronic publishing is to be merely an after
thought in the production chain and the product portfolio the amount
of change may be relatively small However if electronic publishing is to
become just as important as print the change may be quite radical In other
words if you are seriously interested in electronic publishing you must be
willing to change your current way of working and to gradually familiarize
yourself with the less mainstream alternatives offered here
HOW TO USE THIS TOOLKIT
The Toolkit aims to provide a practical guide on how to develop electronic
publications for publishers as well as for anyone else interested in this subject
matter The Toolkit will attempt to provide insight into the prerequisite condi
tions of electronic publishing to suggest Open Source tools whenever possi
ble and to allow publishers active in the art and culture sector to navigate the
diverse and complex landscape of digital publishing in a more informed way
Furthermore the Toolkit will help the reader to develop electronic publica
tions specifically art and design publications which generally make use
of a greater variety of fonts graphics and layout than publications focused
exclusively or mainly on text
After a basic exploration in Chapter 2 of publishing in general and electronic
publishing in particular in Chapter 3 we provide a general introduction to
electronic publishing sketching out various scenarios on how to develop
electronic publications and discussing a number of issues and opportunities
in going electronic In Chapter 4 we focus on the strengths and limitations of
various specific types of e reader hardware and software as well as different
file formats before moving on to describe in Chapter 5 a number of distribu
tion platforms In Chapter 6 we provide a step by step guide to creating your
own EPUB Chapter 7 offers a practical how to guide for workflows both
generally structured and specific to each scenario and finally in Chapter 8
we explore the design of electronic publications for the various scenarios
addressed earlier Finally in Chapter 9 we look into the future of electronic
publishing The manual also includes a description of the software developed
within the different project groups and a glossary of terms
We wish to stress here that the structure of the manual is not as linear as the
above outline may suggest Particularly further on in the manual some of
the terminology may seem confusing at first but will be explained in more
detail later
WHO WORKED ON THIS TOOLKIT
This publication is an outcome of the two year research and development
project Digital Publishing Toolkit funded by the Dutch Stichting Innovatie
Alliantie SIA as part of its2 RAAK MKB3 program for innovation in small and
medium sized businesses The project was based on the following research
question In what way can a platform be created with new tools for Open
Source publishing that will allow publishers in the sector of art and culture to
produce interactive e publications themselves
To answer this research question the Institute of Network Cultures lectoraat
Netwerkcultuur of the Amsterdam University of Applied Sciences together
with the Research Centre Creating 010 kenniscentrum Creating 010 of the
2 Blog of the Digital Publishing Toolkit research program http networkcultures org digitalpublishing
3 Nationaal Regieorgaan Praktijkgericht Onderzoek SIA http www regieorgaan sia nl
Rotterdam University of Applied Sciences jointly conducted state of the prac
tice oriented design research In collaboration with an already existing consor
tium4 of eleven small businesses including publishers designers and develop
ers four sub projects were formulated Within these sub projects a number of
collaborations took place between publishers designers developers research
ers and students of the participating universities of applied sciences
The result is the present publication as well as a software repository con
sisting of tools for electronic publishing based on Open Source software
of which the source code is published and freely accessible 5 With a single
command line one can get hold of the code repository downloading not
only the current state of source files for the book but also the full history of
changes and comments made by each collaborator to the Toolkit up to that
point With another command the various sources can be pulled together
into an instantly produced EPUB document In this way both the content and
the machine used for making the book are bundled and shared
We are not claiming that all ebooks will follow or indeed should follow this
path We are simply laying out one of the many directions ebook creators can
now take with their publications by using simple and inexpensive tools and
without having to buy into the industry s glossy promises of multimedia and
interactivity
4 Digital Publishing Toolkit consortium http networkcultures org digitalpublishing consortium
5 Digital Publishing Toolkit GitHub http networkcultures org digitalpublishing github


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